Royal Enfield targets to become a leading brand in middleweight category with range of powerful twin-cylinder engine based products
Royal Enfield is targeting to become a major global brand in the middleweight category of world motorcycle market and for that the brand is relying on its new crop of bigger and more powerful models equipped with twin-cylinder engine. The brand has been working on twin-cylinder engine powered models for last five years and already unveiled two new models – Continental GT 650 and Interceptor 650 at the 2017 EICMA in Milan.
Both these 650 cc engine powered RE motorcycles have garnered pretty good attention. Next in the lineup is likely to be a 650 cc version of the Himalayan adventure motorcycle and all these products primarily focus on the global market where demands for such bigger engine powered machines are pretty high compared to India.
As the brand believes, the two new 650 cc engined models will not only help boost its business in India, but in several evolved markets as well. So far, the Chennai-based motorcycle maker is making serious moves to achieve its long cherished goal.
While there is no doubt about the appeal and performance of the Royal Enfield machines, quality of its products are still under question. Speaking about this, managing director of Eicher Motors, Mr. Siddhartha Lal, says that the company is constantly working to improve the quality of its products and it has learnt from the issues cropped up in the Himalayan. He also claims that the new BS-IV emission compliant product is completely fine, out of any glitch.
To boost its business in India and in overseas markets, Royal Enfield is also aiming to increase its production volume significantly. The brand says it wants to roll out around 80,000 units per month by 2019-20 with the help of new production facility under its wing. Also, the company is increasing its retail network across the world to achieve the ambitious target.
Source: ET Auto