The new strategy of the French company is to launch and give importance to fewer products and concentrate on customer needs
Renault India has endured success in the domestic market in a short space of time mainly due to the two vehicles that almost pioneered their respective segments. While Duster helped in letting the brand known to the masses, the Kwid brought huge surge in sales number due to its VFM nature.
Soon after the launch of the hatchback, the French manufacturer did post healthy volume but its success was also a blessing in disguise as Renault relied solely on the Kwid with other vehicles in the Indian fleet failing to get the nod of customers.
In order to get back in the fray, the Lodgy and Captur were introduced but since the latter is based on the same M0 platform as the existing Duster, it could not register consistent sales whereas the Lodgy MPV always had a shaky tenure in the market.
The new strategy of the French company is to launch and give importance to fewer products. With target on gradual growth and steady foothold, Renault is embarking on a mission to launch two new vehicles and is wary that not often a brand could pioneer a segment.
While information regarding the new products are not known, we suspect one could be the new generation Duster that had already entered international markets. However, a comprehensive facelift to the Kwid could do some wonders in increasing the monthly average sales.
Renault has so far been consistent in launching special editions of the Kwid but the competition has certainly catapulted in recent times since the arrival of Tata Tiago. It is safe to assume that limited production run models of the Captur are in the pipeline.
The company was reportedly working on a subcompact SUV to take on Maruti Vitara Brezza as well. It is important to have unique products like Duster and Kwid in the highly competitive market environment and their own success formula could prove to be the game changer in the near future.