RE To Focus More On 250-750 CC Segments, New Models Coming Soon

Super meteor 650

Royal Enfield will rapidly expand its portfolio with the addition of new platforms and derivatives of current platforms within a year

Royal Enfield unveiled the long-awaited Super Meteor 650 at the 2022 EICMA show in Milan, Italy and it will make its India debut at the Rider Mania event on November 18 in Goa. In a recent interview, the Chennai-based manufacturer announced its place for the future as it looks to delve deep into the 250 cc to 750 cc segments with new products.

Within the next twelve months, Royal Enfield has plans to expand its portfolio with the addition of new motorcycles. Buoyed by the success in domestic as well as international markets, Royal Enfield’s Head of Business for Europe, Arun Gopal, said: “We may not be for everybody, but… we are accessible and stick to our roots of building simple, old-school, beautiful motorcycles that are fun to ride.”

In the United Kingdom, the Classic 350, Meteor 350 and Interceptor 650 have been well-received by customers and they are among the top 10 most sold motorcycles this year. RE currently sells J-series platform based Classic 350, Meteor 350 and the recently launched Hunter 350 and moving up the order the air-cooled 411 cc Himalayan and Scram 411 are available.

Super meteor 650-3

Sitting at the top of the range are the 650 Twins (Interceptor 650 and Continental GT 650) and they will be joined by the Super Meteor 650. Gopal noted that there are new platforms and new variants coming without going into specific details and the expansion of current platforms will happen sooner rather than later.

He was quoted saying, “ the next 12 months we should be in a very, very different situation.” He reiterated that every motorcycle that Royal Enfield makes would have to make sense in India before reaching global markets due to the sheer volume it brings in. Royal Enfield is working on a scrambler based on the 650 cc platform.

The production version of the SG650 concept has already been spotted in its near-production guise. In addition, a 450 cc liquid-cooled dual-purpose adventure tourer is also under development and Gopal is open to diversifying the lineup to give opportunities for more riders. The updated 650 Twins, a scrambler-styled 450 cc motorcycle and the new-gen Bullet 350 are other models being developed.