In comparison with the conventional head-up displays, WayRay’s technology boasts a smaller projection system that can be installed in any car model
WayRay is a holographic AR technology brand from Switzerland. Headquartered in Zurich, Germany it is a full-cycle manufacturer of holographic systems, software and hardware with more than 250 employers globally. Now establishing a factory in Germany, WayRay’s automotive contribution includes Navion – the first-ever aftermarket holographic AR navigation built-in solution.
Aiming to be a billion dollar company in 2019, WayRay has raised a massive sum of 80 million USD with investments from Porsche, Hyundai, JVCKENWOOD, Alibaba Group and others. The Series C financing round led by Porsche focusses on bringing holographic AR solutions particularly for automotive industry.
The newly raised funds will be used for research and development, as well as industrialization and team expansion to become a main supplier of holographic AR solutions for automakers. Since inception in 2012, the deep-tech Swiss startup raised more than 100 million USD and it first worked with Porsche on a pilot project at Startup Autobahn.
Planning to reach 1 billion USD valuation by the end of 2019, WayRay will diversify its applications in different sectors – from AR in transportation to AR smart glass in home business – using by establishing an affiliate with a pilot production line in Germany. WayRay’s holographic AR solutions create augmented reality experience and virtual objects are seamlessly integrated into the world around the vehicle.
In comparison with the conventional head-up displays, its technology boasts a smaller projection system that can be installed in any car model. The wide field of view allows for displaying more virtual objects at a comfortable distance for drivers’ eyes. The technology is customisable by both driver and passenger even in self-driving vehicles.
With credible expertise in hardware and software development for holographic AR display systems, the partnership with Hyundai for WayRay will help establishing a brand new eco-system that harnesses AR technology to enhance navigation systems and setup an AR platform for smart cities and smart buildings that Hyundai Group is interested in.
WayRay believes it will be able to offer, its clients like Porsche, customised solutions. Committed to creating fundamental innovations beyond holographic AR displays and new interfaces, WayRay has futuristic projects with car brands.