Volvo Reveals New Logo for Polestar; Makes it Standalone Performance Brand

Volvo Polestar Logo

The first exclusive performance vehicle from Polestar is expected to arrive later this year with a standalone approach

Mercedes has managed to make a tremendous impact in the performance-based luxury arena with the AMG division. It is in a similar fashion to the success endured by BMW’s M line of cars and watching them grow, Volvo’s owner Geely has its own set of ideas to replicate an identical triumph.

Volvo has come leaps and bounds with the Polestar performance brand in recent years and it was brought in-house a while ago to create a synergy that has worked brilliantly so far. Spurred by the success, the Polestar sub-brand is now all set to make its own range of electric performance vehicles.

Volvo S60 Polestar India Launched 1

With over 1,00,000 Volvo vehicles having received the Polestar treatment already, the optimism of bringing a separate identity to the tuning firm has certainly increased. Later this year, Polestar will launch an exclusive model to subsequently rival against the vehicles from Volkswagen Group.

Since Geely’s takeover of Volvo, there have been many promising products including the new generation XC60 – coming later in the year to India. Geely wants to make the Polestar treated model more unique with performance, aggressive bodykits and sporty yet plush interior.

Volvo S60 Polestar India Launched Front Fascia

The driving dynamics will lean towards the sportier side than it currently is to create standalone superiority within the Volvo group. Apart from Polestar, the LYNK & Co company founded by Geely will carry on with the conventional sales of its yet-to-come stream of cars in Chinese as well as other markets.

Geely has sped up its global presence in recent months as it is in talks with acquiring major stake in British sports car firm Lotus. Four years ago, it bought the London Taxi Company and its popularity will also be leveraged. Volvo’s flexible platforms (SPA and CMA) will be used to adopt electric powertrains and the first glimpse of exclusive Polestar cars will come to light in late 2017.

The first electric car exclusive for Polestar is expected to launch at the Frankfurt Motor Show. It will have specific technological and engineering synergies with Volvo models and benefit from “significant economies of scale” in design and development. The first set of cars could be based on the 60 or 90 series.

Volvo S60 Polestar Images