The products that are coming in 250-400 cc segment will be localized heavily to keep cost down as pricing is very important in this segment
Piaggio sells Aprilia and Moto Guzzi brands in India and they are very much interested in the volume 250-400 cc segment which was confirmed by by Diego Graffi, CEO and MD at Piaggio Vehicles India. Currently the company operates only in superbike and cruiser segment at the expensive end but they want to capitalize on the potential of Indian two wheeler market.
According to Graffi, 250-400 cc segment grows much more than any other segments and the number of manufactures in this segment are very low, so if they get a head start like what they did on premium 150 cc scooter segment then it will help Aprilia and Moto Guzzi to post impressive sales over its competitors.
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The products that are coming in 250-400 cc segment will be localized heavily to keep cost down as pricing is very important in this segment. Piaggio showcased Aprilia RS 150 and Tuono 150 at the 2018 Auto Expo to see the response from potential customers. Both these concepts were very popular with the crowd and the Piaggio is going to launch these products in Indian market. Both these products are designed and developed in Italy.
The Aprilia RS 150 design is very similar to the RSV4 RF litre class superbike. The triple headlamps come from the litre class brother along with Aprilia logo on the fairing. The clip on handlebars with split seats continues the sporty theme and the riding position is very sporty like RC 200.
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The rear ends on a high with LED tail lamp. The Tuono 150 shares its design theme with its big brother Tono V4 1100 and it comes with semi-fairing unlike the fully faired RS 150 along with changes like single piece handlebar and seats with relaxed seating position. Both these bikes were finished in black and red colour combination.
Aprilia RS 150 and Tuono 150 are powered by 150 cc single cylinder liquid cooled fuel injected engine producing 17 hp of power at 10,000 rpm and 14 Nm of torque at 7,500 rpm. This engine is mated to 6 speed gearbox and a quick shifter will be available as an option.
Aprilia has given 300 mm front disc and 218 mm disc at rear along with single channel ABS system. The Italian manufacturer will launch both these bikes later this year in India at Rs. 1.5 Lakhs and compete against Yamaha R15 Version 3.0.