One lakh plus KTM bikes sold in the domestic market in just few years; becomes the fastest growing sports motorcycle brand
KTM India has sold more than 1 lakh bikes in the Indian market. It has become the fastest growing sports motorcycle brand in the country. The Austrian sportsbike manufacturer expects to sell around 37,000 units in FY 2017, based on its sales record between April 2016 and January 2017. With this sales record, it claims to be capturing 80% of the market share in the premium bike segment of the country.
During the launch of the all-new2017 KTM Duke 390 launch, the brand has revealed how it is going to beat the other premium motorcycle manufactures like Harley Davidson, Benelli, Hyosung, Kawasaki, Triumph and Ducati. Interestingly, Harley Davidson is at the second position in the premium motorcycle brand list in terms of market share, but it holds only 8% projected market share after the end of FY 2017 against KTM’s 80%. In terms of sales figure, the American brand is likely to sell 3,730 units by the end of this fiscal.
The Haley Davidson, Benelli, Hyosung, Kawasaki, Triumph and Ducati is expected to sell a combined volume of 9,085 units of premium motorcycles by the end of this fiscal, while KTM alone is expected to sell 37,000 units. No wonder, the Austrian brand has left the other brand far behind in terms of market share and sales volume.
How come KTM has achieved such a feat in short span of presence in Indian market? The bike maker’s association with local giant Bajaj Auto and local production have played key role behind the success of the Austrian bike manufacturer. Thanks to the local production, KTM India has been able to keep the pricing of its products very competitive against rivals.
With the refreshed 2017 Duke 390, new Duke 200, KTM expects its sales to grow even faster. The company is also planning to launch its subsidiary brand Husqvarna in the domestic market. The Husqvarna Vitpilen 401 new-retro bike is expected to arrive in the country later this year.