Official! Mahindra’s Nexon/Vitara Brezza Rival Named ‘XUV300’

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Mahindra XUV300 is going to be launched mid-feb and it is expected to be priced aggressively against segment bestsellers

Mahindra has officially announced today that ‘XUV300’ is the name of its upcoming compact SUV as we previously indicated and the launch will take place in mid February. The company has commenced production and we can expect the first batch to reach dealerships before the launch and it will be the second product to be based on a SsangYong product as Alturas G4 is basically the new Rexton.

The top officials from Mahindra have earlier confirmed that they are planning to introduce more re-engineered products from SsangYong in India. They won’t introduce the Korean brand directly as it is tough to make it popular as the previous generation Rexton didn’t do well and they had to clear the stock with hefty discounts.

Mahindra is using the SsangYong Tivoli platform for the XUV300 and both models share lots of components, which will keep cost down and it could help the company to price the compact SUV aggressively against established rivals like Tata Nexon and Maruti Suzuki Vitara Brezza, as the company has high expectations with the new model.

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The Mahindra XUV300 is different from other compact SUV models of the company currently on sale as it is based on the monocoque platform, which will give better handling and lower weight compared to the body on frame models. It has all the bells and whistles to be a success in the domestic market.

The exterior design of the Mahindra XUV300 is completely different from the Tivoli as the company has given new projector headlamps and a new bumper with fog lamp inserts. The grille is shared with Alturas G4 as it gives a family look for the Inferno and the black plastic cladding running across the body gives an SUV look for the Inferno.

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The interior is shared with Tivoli and the XUV300 comes with class leading features like a sunroof, touch screen infotainment system, climate control and more. The Inferno is powered by 1.5 L diesel engine from Marazzo and a new turbocharged 1.2 L petrol engine could join the lineup later. A six-speed manual transmission will be offered as standard at least initially.

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