Motoroyale will bring limited edition Norton Commando in India in early 2018 as CBU units; targets 14% stake in superbike segment
Motoroyale has partnered with British motorcycle manufacturer Norton to bring the latter’s exciting products here in India. They formed a joint venture with 51%-49% stake and under this Motoroyale will bring Norton’s limited edition Commando to our market in first quarter of 2018. Interestingly, the special edition Commando is going to be sold specifically for the Indian market.
Expect Motoroyale to showcase the India-bound Norton motorcycles at the upcoming 2018 New Delhi Auto Expo in February next year. The motorcycles will be brought here as Completely Built Units (CBU), that means pricing of these models will be pretty high. Following the Norton Commando will be the Dominator, Commando 961 Sport, Commando 961 café racer, Dominator Sport and DomiRacer. All these models are expected to start arriving in domestic market from late 2018.
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Under the joint venture, Motoroyale and Norton Motorcycles aim to capture 10%-14% market share in the superbike space. Currently, the JV looks to achieve an annual sales number between 1,200 units and 2,000 units. Interesting fact is that under this JV, the two companies are planning to expand network in several ASEAN countries and achieve an annual sales number between 4,000 units and 5,000 units within next 2-3 years.
Norton Motorcycles is expecting to see a positive response from Indian buyers with its premium products. Considering the fact that domestic buyers, specially young generation customers are showing interest towards premium high performance and powerful motorcycles, Norton’s lineup has good chance to grab attention.
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The British brand started its operation back in 1898 and made good fortune during First World War. Despite achieving initial popularity, increased competition left the company struggling with sales. No wonder, the brand had its ups and downs, but retro charm and powerful performance of the Norton motorcycles are always there with undying enthusiasm.