The Japanese manufacturer will increase the capacity of Renault-Nissan plant in Chennai if demand increases and the plant has an annual capacity of 4.8 lakh units
Nissan is one of the largest companies in the automotive industry but the Japanese manufacturer is not able to crack emerging market like India and Africa. The company is expecting sales to increase by 40 percent in coming years and annual sales will touch 12 million units in emerging countries. Nissan is looking to capitalize on this growth.
The Japanese manufacturer announced six year mid-term plan called Nissan M.O.V.E as this will outline the strategy and operations until 2022 for the company. Nissan is betting big on Datsun brand as they want to make it as a big brand. Even though Datsun is present in most of the Asian countries, the brand is not able to get much success.
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One of the reasons for failure or lack of success of Datsun is below par products as they don’t have any novelty factor to take on rivals and the only positive thing is VFM but sometimes too much cost cutting wont work. The rivals offer much better equipment, quality along with good pricing which is why they are selling more than Datsun models.
We are expecting next generation of Datsun products to be much improved to have any success in India or other markets. Nissan expect most of the sales from emerging countries to be from Datsun and they are also looking at increasing touch points for both brands in these countries. In India, Nissan has 272 dealerships in 220 cities.
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The Japanese manufacturer will increase the capacity of Renault-Nissan plant in Chennai if demand increases and the plant has an annual capacity of 4.8 lakh units. Nissan is also looking to enter Pakistan, Nigeria and other African countries. They also want to focus on Gulf countries as they contribute a lot and Nissan want to give premium experience for customers in these middle-east countries.