Under the four-year strategy as part of the Global Transformation Plan, Nissan aims to launch as many as eight vehicles in Africa, Middle East and India regions
Nissan has today announced a comprehensive new strategic plan for growth spanning across four years in Africa, Middle East and India markets. The Japanese manufacturer is looking to achieve sustainability as well as profitability through improvements in several key areas. The most significant part of the plan is to launch as many as eight new vehicles.
The company will also be focussing on introducing electrified models as well as connected car functionalities. It will be further consolidating synergies with its alliance partner, Renault and Mitsubishi, as vehicle distribution, shared services and utilising common architectures are part of the agenda. The four-year strategy comes under the brand’s Global Transformation Plan.
The new business solutions are squarely aimed at “rationalization, prioritization and focus to bring core models and technologies”. Nissan’s AMI (Africa, Middle East and India) plan revolves around continuing growth and brand presence, maximizing opportunities with alliance partners and leveraging the competitive manufacturing presence across countries like India, Egypt, Nigeria and South Africa.
The AMI (Africa, Middle East and India) regions will see new investments in “existing strengths, including SUV, and bring eight new products to the market” said Nissan Chief Operating Officer, Ashwani Gupta. The mid-term strategy follows the global transformation plan announced last month by Chief Executive Officer, Makoto Uchida.
It focusses on achieving sustainable growth, financial stability and profitability by the end of FY2023. The AMI region will see optimised product portfolio by 20 per cent alongside increased cost competitiveness in local manufacturing facilities and enhanced export opportunities. Nissan has stated that it will work on core models and concentrate on profitable segments.
It has indicated the regional priority on SUVs and affordable B-segment sedans while clearly mentioning the locally-made B-SUV for India and new Navara pickup truck for South Africa. The e-POWER system, EV and connected technologies will also play major roles in the mid-term strategy for increasing Nissan’s volume sales.
Part of the new business plan, Nissan will be introducing the Magnite compact SUV in the domestic market in early 2021 and it will be based on the same CMF-A+ platform as the Triber and Kwid.
It will be powered by a turbocharged 1.0-litre three-cylinder petrol engine developing around 95 horsepower, mated to either a manual or an automatic transmission.