Nissan plans to sell 2.50 lakh passenger cars in India by 2020 under its AMP strategy and will expand its reach in the country
Nissan is aiming to grab 5% market share in Indian car market by 2020. Under its AMP strategy, the Japanese auto giant plans to sell 2.50 lakh cars in the domestic market by the end of this decade. Also, a number of new car launches are expected to play crucial role for the growth of the brand.
The Japanese carmaker has been present in Indian market for quite some time. But, it couldn’t taste the success as its global partner Renault has experienced here. To change the tide, Nissan is working on its India strategy for last couple of months and a significant part of that is launching new products. Nissan’s upcoming products include the new generation Micra hatchback, Kicks SUV, X-Trail hybrid SUV and the Leaf EV as well.
Apart from the conventional fuel powered cars, Nissan is also emphasising on electrified models that include both hybrid and fully electric powered model. The company has cleared its intention of launching Leaf electric hatchback here by 2020. Considering the fact that Indian government is determined to introduce zero emission all-electric mobility across the country, Leaf EV could prove to be a game changer for the Japanese auto giant.
Interestingly, Nissan hopes electric powered cars will be similarly priced as the internal combustion engine powered models and India being a large market with huge potential for EVs, the company doesn’t want to make good fortune in zero emission car category.
Not only new products, Nissan is also focusing on increased localisation and expanding the retail network in order to grow bigger in the highly competitive country market. Nissan’s subsidiary Datsun too is focusing to grab sizeable share in Indian auto market with more upmarket products and new advanced technologies. The Datsun Go Cross is expected to play a crucial role for the budget car brand.