After Ford, Nissan Decides To Focus More On SUVs; Discontinuing Big Names

Nissan pulsar discontinued

In the European market, Nissan is dropping the Pulsar hatchback and the same can be said for Almera sedan in Russia

Lately, have you heard of a mainstream automaker resetting its strategy and moving away from passenger cars altogether for the goodness of its future? Chances are that you might have read about Ford, but here is another big gun pursuing a similar route.

Nissan has reaped success around the world with its alliance partner Renault and the calculative projects meant both the brands have mutually been benefited. However, Nissan is now opting towards SUVs and crossovers for the betterment of future in Europe and Russia, just as Ford did in the United States.

In Europe, Nissan is dropping the Pulsar hatchback and the same can be said for Almera in Russia. The Japanese manufacturer has reasoned out the rapid increase of customers’ preference towards SUVs and crossovers over traditional vehicle segments.

The Pulsar subcompact hatchback has been in the business since 2014 and rivals Volkswagen’s well-acclaimed Golf and top-selling Ford Focus. It appears that only 25,000 units were sold last year in Europe as opposed to the annual target of around 64,000 units.

Nissan almera discontinued russia

The Almera, on the other hand, was one of Nissan best-sellers in Russia before the demand plummeted. The Pulsar had already been withdrawn from UK and its exit from Europe meant only Micra, Leaf electric vehicle, 370Z sports car that remained without any big updates for several years, and GT-R are the only non-SUVs and crossovers on sale there.

Nissan’s Russia portfolio comprises largely of SUVs as well. In the US, Nissan offers Versa Note, Versa, Altima, Sentra, Leaf, 370Z, Maxima and GT-R. Apart from them, all other vehicles are either SUVs or crossovers. Nissan wants to strengthen its premium status in India and launching the Kicks SUV early next year.