With the Honda City facing the heat from the recently launched new Maruti Ciaz facelift, Honda Cars India Limited has released a new TVC for its C2-segment sedan in order to grab the attention of prospective buyers
The recently launched Maruti Ciaz facelift has regained the top spot in the C2-segment. Obviously, Honda Cars India, which has pitted the City against the Ciaz, isn’t too happy with this. In order to grab the attention of the prospective buyers in the C2-segment, the company has released a new TVC of the sedan.
The new video shows a corporate-type watching the traffic flow on the busy roads from his office. The TVC goes on to show the guy referring to other cars as ‘toys’ that try to ‘race with your, be like you, copy you.’ Next, the young executive is seen grabbing the keys to his Honda City and takes it out for a spin. The TVC concludes with the tagline ‘Forget the Toys’.
The Honda City C2-segment sedan is on sale in five trims – S (petrol-only), SV, V, VX and ZX. Recently, Honda Cars India also launched a limited edition ‘Edge’ model, which is based on the SV trim. It offers additional equipment like 15-inch diamond-cut alloy wheels, special edition emblem, rear parking sensors and rear camera with IRVM display. Most of these features have been taken from the V grade.
The Honda City has been on sale with two engine options – 1.5-litre iVTEC petrol and 1.5-litre iDTEC diesel engine. The naturally aspirated four-cylinder petrol engine outputs 119 PS at 6,600 rpm and 145 Nm at 4,600 rpm. It comes mated to a five-speed manual transmission. An optional CVT is also available.
The turbocharged diesel engine produces a maximum power of 100 PS at 3,600 rpm and a peak torque of 200 Nm at 1,750 rpm. The engine comes mated to a 6-speed manual transmission.
Prices of the Honda City range start at Rs 8.77 lakh and go all the way to Rs 13.93 Lakh. Most variants are available with a 1 month waiting period.