New Hyundai Santro has registered close to 29,000 bookings in just over three weeks
Hyundai Motor India Limited (HMIL) has released the monthly sales data for October 2018 and as expected it has achieved its highest ever sales by garnering a total of 52,001 units. The South Korean auto major admitted a big hole in its lineup when the old Santro was discontinued in 2014 and with the suitable replacement, it is targetting 30 percent of the entry-level compact car market share.
The company opened bookings for the new Santro online just a little over three weeks back. Ahead of the eagerly-awaited debut on October 23, Hyundai announced that over 23,500 pre-orders were made and the number would only jump when regular dealers started accepting initial token. Fast forward ten days, Hyundai has revealed the number of bookings the 2018 Santro has mastered so far.
The total of 28,800 bookings is a staggering number indeed and it has aided Hyundai to register 4.9 percent increase in sales compared to the corresponding month last year. At 52,001 units, Hyundai has retailed 2,413 more in comparison to October 2017. On the export side, Hyundai has shipped 13,019 units at a growth of 3.7 percent and cumulatively 4.6 percent surge has been experienced.
The new Hyundai Santro has clocked over 8,500 units, which is pretty close to the brand’s monthly sales target with the new hatchback. Earlier, Hyundai had confirmed that at least 25 percent of the new Santro’s production will cater for international markets from next year and set the bar for monthly domestic sales at around 10,000.
Hyundai has priced the 2018 Santro between Rs. 3.89 lakh and Rs. 5.64 lakh (ex-showroom) and only first 50,000 customers are eligible for the introductory prices. Sold in five variants, the Santro is powered by a 1.1-litre four-cylinder petrol engine producing 69 PS and 99 Nm, and is mated to either a five-speed manual or a five-speed AMT.
The less powerful factory-fitted CNG version develops 59 PS and 84 Nm and is connected to a five-speed manual only with claimed fuel economy of 30.5 km/kg. Having revived a legendary nameplate responsible for over 1.32 million sales in the past, Hyundai has not been optimistic about the new Santro and instead going for prudent numbers, which is key in enduring consistent sales in the coming years.