With the launch of all-new Maruti Suzuki Ertiga and the Mahindra Marazzo, the MPV segment is growing at a fast pace
The declining demand for SUVs in India is not a hidden fact, but the launch of new MPVs like Mahindra Marazzo and second-generation Maruti Ertiga is driving the sales of the Multi-purpose Vehicles in the Indian market.
The segment has seen a growth of 14% in the 2019 Financial Year, which is primarily fuelled by the new launches. The SUV segment in India has seen a decline in demand for the first time in the past decade. However, it is a marginal decline, and the demand is expected to bounce back in the coming times.
The Toyota Innova Crysta remains one of the best-selling vehicles in the market, and even after the launch of the new MPVs in the market, the demand for Innova Crysta has remained steady. Apart from that, the launch of the more affordable options in the market like Maruti Suzuki Ertiga and Mahindra Marazzo has caused the sales of the MPVs to grow in recent times.
The big Indian families have always liked large vehicles and the fact that many five-seater vehicles come with small jump seats to make them a seven-seater shows the market’s inclination towards the 7-seater cars. In FY19, a total of 1.79 lakh units of MPVs were sold in India, which is a growth of 14.1% over the sales of FY18.
The overall growth of passenger vehicles remained constant at 2.7%. MPVs have evolved a lot from what they used to be. Earlier choices like Mahindra Xylo, Chevrolet Enjoy, Nissan Evalia did not offer much to catch the attention of the new-age customers.
However, the new MPVs are offering feature-rich interior and attractive exterior that have made them much more popular. Soon, Renault will launch its all-new MPV, which will be known as the Triber. Even Tata will launch the seven-seater version of the Harrier, which will likely get the Cassini nameplate and an extra row of seat.