The legendary Lambretta marque is set to be revived as the company revealed a new teaser. The next huge step in the evolution of the brand will be the unveiling of the L70 scooter in a few weeks’ time. This has been the first official sneak peek of a new scooter which underwent the build up for the last one year.
The new L70 scooter has come about to celebrate the 70th anniversary of the Italian company. The teaser image did not divulge much about the upcoming product but it’s hard not to notice the signature lines of the original Lambretta scooter. The brand certainly looks to have been revived as per modern taste of the customers without ditching the classical silhouette.
Another secret of success could be that the new scooter is designed by Gerald Kiska whose firm is responsible for the styling of every KTM motorcycle in the past 24 years and also the resurrected Husqvarna brand. The L70 won’t be a rebadged Chinese clone like the Pato. It is expected to be a high-end product featuring steel bodywork and removable side panels.
It will be powered more likely by a four-stroke single-cylinder 125 cc engine mated to an automatic CVT transmission. The new scooter could be manufactured in Taiwan or China as choosing the traditional Italian base won’t be cost effective. It’s pretty sure that the L70 will be produced by a third party as Lambretta Consortium cannot spawn a facility of their own from scratch.
Scooters India Ltd (SIL), the government enterprise that bought Lambretta in 1972 from its Italian founders was entangled in financial battle and plans were announced to divest the government’s 95.38% in the company in 2009. After an uphill struggle that lasted for many years, the Lambretta trademark was acquired by Lambretta Consortium led by Dutch specialist Walter Scheffrahn who had support and assistance from the Italian company’s original makers.