Hyundai sold 6,906 units of the Santro in April 2019 as it beat Maruti Suzuki Celerio, Renault Kwid and Tata Tiago
Hyundai launched the Santro with much anticipation back in November 2019 and it marked 20 years since the breakthrough hatchback entered the Indian market. The nostalgic nameplate was revived when Hyundai needed a big push in the entry-level mass market segment dominated by Maruti Suzuki and the Eon was not delivering as much as it used to be.
To bridge the obvious gap existed between the Eon and Grand i10 in the price range, the new generation Santro came into play and as initially expected it has been doing well in garnering sales volume. The Santro has injected a fresh breed of enthusiasm into the already crowded and hotly contested hatchback segment and with Kwid’s popularity fading the Santro did use pounce on the opportunity.
In the first month of the new financial year (FY 2019-20), the South Korean auto major has managed to register 6,906 units of the Santro and it comes at a time when the whole of the industry is facing big sales decline. Last month Maruti Suzuki endured 19.6 per cent YoY sales drop while Hyundai managed to limit the damage to just 10 per cent.
|Hatchbacks||No Of Unit Sales In April 2019|
|Maruti Suzuki Celerio||6,668|
All other carmakers barring Honda have posted negative growth in April 2019. In the really tough month, the Santro rose above its competition and got the better of its key rivals such as Maruti Suzuki Celerio, Renault Kwid and Tata’s top-selling model in India, the Tiago.
The Celerio came up short by 31 per cent as 6,668 units have been retailed against 9,631 units. On the other hand, the Renault Kwid and Tata Tiago recorded 8 and 25 per cent YoY sales slump respectively last month.
The momentum of the Santro is expected to continue into the coming months and rumours suggest that Hyundai is pondering over a low-cost Santro variant that could sit at the bottom of the range to cover wider band of audience.