The new Amaze has been topping the sales charts for Honda ever since it debuted in the market in May 2018 by setting record sales
Honda Cars India has been enduring good sales momentum in recent months courtesy of the second generation Amaze. Although having fallen 2 percent in YoY volume last month, the new Amaze has managed to maintain its consistency throughout as over 50,000 units have been sold since its debut in May 2018.
The 2018 Amaze registered 9,644 units in August 2018 and the following months saw no slowdown in its high volume standards, as it regularly featured in the top 10 monthly selling cars chart. The sales figures showed that the new Amaze has indeed cracked the segment’s potential just like Maruti Suzuki Dzire.
It was the fourth straight month Honda had been able to gather over 9,000 units – a record for any Honda vehicle in India. Capping off was the 10,180 unit sales in July 2018 by not only becoming the highest for Amaze but for any car wearing the Honda badge in the domestic market.
However, all is not smooth sailing for Honda as the other top-selling City and WR-V have been facing downward trend lately especially in the festive months. The WR-V has witnessed drop in sales with 3,386 units in July, 2,822 in August and 2,421 in September while the most popular Honda vehicle in the market, the City, managed 3,882 units in June, 3,709 in July, 2,790 in August and 2,564 in September.
It is safe to say that the rise in new Amaze’s fame has eaten into the sales of City and WR-V. Cumulatively, Honda has been maintaining or even exceeding its YoY sales in recent months but it is key for them to get back the City and WR-V to where they were for sustained growth momentum.
The Japanese auto major debuted the latest generation Amaze at the 2018 Auto Expo in February with a number of interior and exterior changes. Visually, it stays in line with global design and the cabin has become more upmarket to potently rival Maruti Suzuki Dzire.
Retailed in a total of 12 different trims with base price starting at Rs. 5.81 lakh, the Amaze’s top-end V AT is priced at Rs. 9.11 lakh (ex-showroom prices). While there are no powertrain changes, the latest Amaze does offer first-in-segment diesel CVT this time around and it is one of the subcompact sedan’s undoubted USPs.