Mercedes EQ Brand Could Boost EV Sales in India


Mercedes EQ brand could boost EV sales in India as Daimler plans investment of $11 billion into electric vehicle development; 10 models to launch by 2025

Mercedes Benz has unveiled the Generation EQ concept at the 2016 Paris Motor Show in September. The concept gave us preview of the German luxury automaker’s first EV under the EQ brand. As India being one of the most important markets for the company, we could see the introduction of EVs from the electric firm in the country as well alongside global market. Electric vehicles are yet to become popular in India, but the EQ brand could boost the alternative powertrain movement in the domestic market.

Daimler is planning to invest a whopping $11 billion for EV development. It plans to launch at least 10 electric cars by 2025. Interestingly, all these 10 electric models will share the same platform. Also, these models will come with ranges up to 700 km on a single charge.


Also read: Mercedes EQ Brand Launched with SUV Concept in Paris Motor Show

The production-spec version of the Generation EQ SUV is expected to launch in 2019. Upon its launch, the car will lock horn with the Tesla Model X and the upcoming luxury EV Audi e-Tron Quattro. Electric powertrain is the sector of research and development, on which all the major automakers around the globe are working now.

Volkswagen is at the forefront of it and has a very ambitious dream to change the tide of world auto industry through electric powertrains. The German brand unveiled the ID concept at Paris Motor Show two months back, which is going to be the company’s first fully electric car once entered production. The five-door electric hatchback is claimed to have an amazing 600 km driving range on a single charge.


Also read: Upcoming Cars in India by 2016-17 [with Launch Date]

In India, we are experiencing slow but steady change in customer’s buying preferences. The hybrid and electric powered cars are being noticed more than ever. Among the Indian automakers, Mahindra is a frontrunner when it comes to developing electric cars and has significant presence in Formula E all-electric racing series. It already has three plug-in hybrid models in its lineup, which are the e2o Plus, eVerito and eSupro.