The German luxury car brand registered 18% sales growth in Q2 of 2017 with 3,521 units
German luxury car manufacturer Mercedes-Benz has been seeing good fortune in Indian market for quite some time. The company has registered 40% sales growth in June 2017 compared to same month last year. Not only that, in the second quarter of 2017 the brand has recorded an 18% YoY sales growth with 3,521 units sold.
The second quarter seems to have brought more than double growth compared to the first quarter of 2017, when it registered 8.7% growth in comparison with the Q1 2016 with 7,171 units. Interestingly, not only in India, but the luxury brand is doing pretty good in the global market as well. It registered a record half yearly sales number with 1.14 million units sold marking an impressive 13.7% growth.
The 40% sales growth in June is attributed to the post GST price cut offered during pre-GST era. This massive price cuts really drove the brand’s sales figures upward. Also, this is the first time since end of 2015 when Mercedes-Benz has registered a double digit growth in a quarter in the domestic market.
Mercedes-Benz is currently the biggest market share holder in the luxury car market of India. The brand hopes with the GST rolled out it will be able to significantly increase the market share thanks to the reduced tax incidence on its cars. Also, it aims to enhance the sustained and focused customer centric approach that have made the brand popular and the luxury car buyers in the country.
The German auto manufacturer also says that high demands for the Long Wheelbase E-Class sedan have played crucial role behind the success of the company in the country. The high demands of other sedans, SUVs and AMG badged performance oriented cars have also played major roles behind its success here. The company’s latest introduction in the India portfolio is the GLA facelift that has been launched just 3 days back at Rs. 30.65 lakh (ex-showroom, New Delhi).
Mercedes-Benz E-Class Long Wheelbase Gallery