Maruti Suzuki Vitara Brezza is all set to lure premuim hatch & Sedan buyers
Ever wondered how much renderings our folks at GaadiWaadi.com has churned out in presentation of the actual model of the upcoming car? We come as close to 85% actual car. Isn’t that great, our designers rock!
Today, we have renderings of the latest in the making car model, the Maruti Suzuki Vitara Brezza codenamed YBA. Let’s discuss with you on the USP (Unique Selling Proposition) of the YBA that Maruti will put forward as a marketing concept to rave the charts while we believe it will set the charts moderately on fire.
Did you get a glimpse of the dashboard in spy picture? Observe carefully as we did (Grin) and you can see square embroidered console with the latest from Maruti technology, the SmartPlay infotainment system: offering Sat Nav and entertainment options and multi-function steering wheel as a highlighted feature and elegantly crafted dashboard with brightly lit instrument panel.
Talk about the SmartPlay infotainment system, it was introduced in the Ciaz Z+ trim offering 7-inch TFT touchscreen display, Smartphone app to control the system remotely. The comfort and convenience of the Maruti Suzuki Vitara Brezza will be core USP of Maruti for Interiors, providing premium features in its class. The second point USP would be for the looks of the Maruti Suzuki Vitara Brezza / YBA which will be potential in its offering to the compact SUV market. The front fascia of the YBA sports a muscular bumper with lines clearly seen touching the sleek projector headlamps, fog lamps and turn indicators just in-between them.
The rear also has a sporty look unlike the regular Maruti design. The lines pass through the side of the vehicle makes it even more muscular and a plus choice for buyers planning to choose rival Ecosport.
The performance of the Brezza/YBA would be another USP from Maruti, likely offering a 1.2 liter booster jet petrol engine with an output of 95PS and 130Nm. While the power of the sub-SUV is on the higher side, the fuel efficiency is not compromised with its K-Series engine.
Also read: Maruti Suzuki starts proto production of YJC – Compact 7 seater
In order to compete with the compact SUV leader now, the YBA has to be equipped more than performance; Maruti has complimented the performance by making the looks aggressive as well. The company could also include ‘AllGrip’ AWD system which is seen on global models to have an added value proposition to the YBA.
The final and the real USP will be the price of the YBA, as it would be offer with a price tag between 7 to 9 Lakhs. With this price range and the offerings Maruti sets to launch the Vitara/ YBA no later than March 2016. It could be a game changer for the segment and a threat to types in its class. That’s the truth of nature, the fight for the fittest!
Ho, don’t worry…we are just speculating things as we are so close to rendering 80%-90% of the actual model.