Maruti Suzuki will reportedly introduce Nexa as a separate car brand by 2022-23; will likely offer premium vehicles
Maruti Suzuki India Limited (MSIL) inaugurated the Nexa premium dealerships in 2015 and the first product was the S-Cross. Despite the initial hiccups, it did get going well following the arrival of Baleno hatchback and four years on, it is significantly contributing to the brand’s sales tally every month. Maruti Suzuki is consistently expanding Nexa’s reach and it has been paying them good dividends.
Along with it, the regular Arena as well as True Value outlets have been revamped to give a better buying experience to the customers. Maruti Suzuki currently sells the S-Cross, Baleno, Ignis and Ciaz at Nexa and the latter was only moved from Arena in April 2018. The Nexa has certainly helped Maruti Suzuki to expand its premium portfolio straying away from being a budget car manufacturer traditionally.
According to a recent report emerged on the internet, Maruti Suzuki is planning to bring in two new brands as part of attaining its goal of reaching 4 to 5 million unit sales by 2030. The Indo-Japanese manufacturer will evolve the Nexa dealerships into a completely new brand. If it turns out to be true, the models under the Nexa badge will more certainly be of premium in nature.
Another new brand will specifically target buyers between 25 and 35 years of age. The report further states that Suzuki will gain access to Toyota vehicles for them to be sold as part of Nexa. As both the companies have agreed to share vehicle and technologies, this should not come as a surprise but the vehicles to be chosen for sales under the Nexa brand will carry plenty of interest.
Maruti Suzuki has already managed to create a distinctive identity to the Nexa chain of network and it will aid in standing out as a new brand that could start operations by 2022-23. In all probabilities, the Nexa car brand should allow for new premium vehicles to come in and with the assistance from Toyota’s expansive global range, it could become a success story.
Maruti Suzuki will be launching four new products along the course of this year as the six-seater sporty Ertiga will be accompanied by petrol version of Baleno and an all-new micro SUV based on the Concept Future S before the festive season.