Nexa outlets are the premium dealerships of Maruti Suzuki
Maruti Suzuki is stepping up toward becoming a premium brand. The Indo Japanese automaker sets up a Nexa outlet at the T3 terminal of New Delhi’s IGI airport. The initiative is called ‘MyNEXA Concierge’. Customers enrolled under the MyNEXA loyalty program can avail various hospitality services in the lounge. Apart from that this lounge will also display the Maruti Suzuki models sold through Nexa dealerships; the S-Cross and the Baleno.
Maruti Suzuki MyNEXA Concierge will offer the customers several features. These include dedicated seating place, range of food and beverage options, high speed internet, iPads. By setting up this Nexa lounge at the T3 terminal of IGI airport Maruti Suzuki followed couple of other automakers like Volvo. The Indo Japanese automaker launched the Nexa on 23rd July, 2015 with an aim to cater the customers an unique car purchasing experience.
By opening this lounge Maruti Suzuki believes it will be able to reach to more and more potential customers as well. And it will also help the automaker to strengthen the relationship with its existing customers.
Presently the company has a total of 1 lakh customers under the MyNEXA loyalty program. At the MyNEXA Concierge anyone travelling in or out of Delhi can visit the dedicated car display area. It will also offer those a hint of the Nexa experience.
Talking about this new venture Mr. R.S. Kalsi, the Executive Director for Marketing and Sales said, it will help the company to connect and engage with the customers better. Maruti Suzuki has always been known as the people’s brand in India. Now the company is portraying it on par with other upmarket brands like Honda, Hyundai, Toyota etc. The MyNEXA Concierge also shows the eagerness of the company to become a potential competitor of these companies in the upmarket segment.