Maruti Suzuki is the largest car manufacturer in India and the company is leading in almost all the segments they are present which is why the Indo-Japanese manufacturer has 54 percent market share in May 2018. Even though Hyundai is giving touch competition for Maruti Suzuki in premium segments they are not able to match them in other volume segments. In this article, we take a closer look at how Maruti Suzuki’s market share reached 54 percent last month.
Let’s start with entry level model as Alto has been the favourite choice of four wheels for Indians as it is easily affordable for most of the middle class family as the company priced the model very well along with efficient engines and low cost maintenance helped the Alto to be the number one, but it has changed in recent times which we will discuss later.
Also Read : Maruti Suzuki Production Crossed 20 Million Units In India
Then Wagon R is the next hatchback from Maruti which is consistently present in the top 10 sales chart of every month. The tall boy design and tons of space along with frugal engines and VFM pricing helped Wagon R to climb up to the top easily. The closest competitor of Wagon R is Celerio which is again a Maruti product.
Also Read : Maruti Suzuki Plans To Sell 2.5 Million Units By 2022-23
Maruti Suzuki Swift has always been one of the popular hatchbacks in India and the new generation model which debuted earlier this year is bringing lots of volumes. Last month, Maruti sold 19,208 units which are significantly higher than Hyundai Grand i10 which is in second place with 10,664 units. The sales will further improve once the new Gujarat plant goes mainstream with all the assembly lines.
Since the introduction of new generation Dzire, the new model has climbed to top position in the Indian market. Last month, Maruti sold 24,365 units of Dzire when compared to Honda Amaze which sold just 9789 units and this shows how popular new Dzire in the Indian market. The sales are expected to continue as the model is new.
Maruti Suzuki Vitara Brezza is the best selling compact SUV in India since its introduction. The SUV design along with premium features and efficient engines with lots of customization helped the Brezza to be a favourite among customers. The company has sold 15,629 units last month which is thrice compared to the second best selling model in compact SUV segment.
Maruti Suzuki Ertiga is leading the entry level MPV segment and the sales are coming down as the current model will be replaced by the end of this year. But still Maruti sold 4,872 units of Ertiga compared to just 462 units of Honda Mobilio. The sales will improve once the new generation model hit the market. With the strong performance of each model in portfolio helped the company to get 54 percent share in Indian market.