Maruti Suzuki Nexa presently sells S-Cross, Baleno and Ignis; already sold more than 1.85 lakh cars
Maruti Suzuki launched the Nexa dealership to offer the customers a luxury buying experience in later part of 2015. The Nexa dealership presently sells cars like the Baleno, S-Cross and Ignis. Apart from that, in future the facelifted Maruti Suzuki Ciaz can join the Nexa fleet as well. Now the Indo-Japanese company has reaches the 200th dealership milestone in India as the 200th dealership inaugurated in Hyderabad.
Currently, Nexa dealership chain is present in 121 cities across the country. It has sold more than 1.85 lakh cars since its launch in July 2015. By the end of this fiscal Maruti Suzuki plans to expand the Nexa outlets up to 250 and it also targets to sell 2 lakh units of cars by March this year.
Maruti Suzuki has been always known as the people’s cars manufacturer of India. The company has a range of affordable and practical cars that are very popular in the country. But, with the changing demands of the Indian customers Maruti Suzuki also changed its marketing strategy. The company wanted to offer the customers an unique and premium car purchase experience and here comes the Nexa.
Speaking about the launch of the 200th Nexa dealership, Mr. R S Kalsi, Executive Director of MSIL has said,
Nexa has received overwhelming response from the customers and it has done extremely well in its objective of changing the way cars are sold in the country. Truly, Nexa has been able to attract a new category of customers who used to prefer other brands earlier.
Nexa is expected to contribute 15% of Maruti Suzuki’s total sales volume by the end of this decade. In near future, the Nexa dealership will start selling its fourth product after the Baleno, S-Cross and Ignis, that will be the performance focused Baleno RS.