Baleno Wicked Weekend is a 40-night celebration across six cities
Maruti Suzuki’s premium car dealership NEXA kick started India’s longest party marathon Baleno Wicked Weekend. The Baleno Wicked Weekend initiative is an attempt by the company to reinvent the urban nightlife by creating the longest party marathon in the country. It started with live performance by Nicholson band and funk nu-disco duo Madboy and Mink at Raasta in Mumbai.
The Baleno Wicked Weekend initiative will includes several performances by international artists. It will see many independent musicians as well as some bands performing at the most happening party destinations across the country, which the automaker describes as synonymous to the NEXA experience.
Speaking about the Baleno Wicked Weekends initiative Mr. Vinay Pant, the Assistant Vice President, Marketing, Maruti Suzuki India Ltd. has said, the company has positioned its premium hatchback Baleno as a car with a bold and defiant attitude. Therefore, it complements the lifestyle of individuals who seek the thrill of the night.
With Baleno Wicked Weekends Maruti Suzuki wants to give the customers a premium night life feel, which they have never experienced. The Baleno Wicked Weekends will go for 40-week long at 6 cities across the country, which include Bangalore, Delhi, Mumbai, Pune, Kolkata and Chennai.
NEXA is the premium dealership of Maruti Suzuki. The dealership network sells premium cars like Baleno and S-Cross. Also the upcoming Maruti Suzuki Ignis will be sold through NEXA only.