Maruti Suzuki Baleno crosses two lakh sales milestone and emerges as the highly popular premium hatchback over Hyundai Elite i20
Maruti Suzuki entered the premium hatchback segment with the introduction of the promising Baleno. Launched in late October 2015, it has so far been a superlative sales drawer and more importantly led the way for the brand’s premium strategic plans. It is the first true success from the Nexa premium outlets as well. Over the last twenty months, Maruti Suzuki has been able to perpetuate the popularity of Baleno with a good haul of sales.
Underlining its unfading craze, April 2017 saw the hatchback’s maximum ever monthly sales of 17,530 being recorded. A month before, 16,426 units were sold at a massive YoY growth of 163 percent as the Baleno beat both Swift and Dzire along the way in the best-selling monthly top ten chart for March.
The arrival of Baleno RS in February 2017 will have further extended the advantage it has over main rival Hyundai Elite i20 and the Honda Jazz. In May, 85 percent of Baleno’s sales came from the petrol variants. Building on its overwhelming response among customers, the Baleno has reached over two lakh sales milestone this month at monthly average of over 10,000 units.
The leading automaker in the country hopes to bring in more premium products in the near future which includes a facelifted S-Cross by the festive season of this year. In addition to domestic sales reaching new heights, Baleno is shipped largely to global markets like Japan, Australia, New Zealand and countries in Latin America and Europe.
Exclusively manufactured in India, it is also the first car to be exported from the country to Suzuki’s home land of Japan. As for the powertrain, the 1.2-litre, four-cylinder, K-Series VVT petrol engine pumps out a maximum power output of 83 bhp at 6,000 rpm and 115 Nm of peak torque at 4,000 rpm. Driving the front wheels is through a five-speed manual transmission or a CVT automatic.
The diesel engine is the tried and tested 1.3-litre, four-cylinder, turbocharged, Multijet DDiS 200 unit producing 75 bhp at 4,000 rpm and 190 Nm of peak torque at 2,000 rpm. No automatic gearbox is provided as a standard five-speed manual is the only offering. Available in Sigma, Delta, Alpha and Zeta variants, the Baleno is currently priced between Rs. 5.28 lakh and Rs. 8.69 lakh (ex-showroom, Delhi) for the RS model.