Nearly 55 percent of Alto’s total customers are first-time buyers in 2017-18 while 25 percent purchase the small hatch as their additional car
Maruti Suzuki India Limited have today announced that the Alto entry-level small hatchback has reached a momentous achievement of 35 lakh cumulative sales in the domestic market. It has been the bestselling car in India for a record 14 successive years and it is on its way to bag another auspicious year in 2018 with seemingly no slowdown in sales and popularity.
The Alto has largely been the preferred choice for family-based car owners in the first-time buyers’ space. It’s been doing highly desirable product for too long because of its three main factors: affordability, fuel economy and good aftersales service and support. The leading automaker in the country say the small hatchback has pioneered new technologies for the masses.
They include power steering, front power windows, integrated stereo and internally adjustable ORVMs (Outside Rear View Mirrors) besides introducing eye-catching design. The Alto is currently retailed in two engine options: one is the 800 cc version and the other is the K10 along with a CNG fuel variant. Four years ago, Maruti Suzuki launched its two-pedal AGS (Auto Gear Shift) technology in the Alto K10.
The Automated Manual Transmission system has made driving easier in traffic conditions without compromising on fuel economy and statistically about 18 percent of all Alto K10s sold are AGS variants. The Alto has been adding 5 lakh new customers to the family every year since 2006. In 2008, the company registered a total sale of 10 lakh units before reaching 15 lakh units in 2010.
Fast forwarding eight years, it has crossed a massive 35 lakh milestone. In 2017-18 period, the Alto has recorded a stable growth rate of 6 percent, on its way to grab 33 percent total market share in its segment. Nearly 55 percent of total customers are first-time buyers in 2017-18 while 25 percent purchase the small hatch to be their additional car.
Maruti Suzuki further claim that 44 percent of total Alto buyers are of age less than 35 years and the same age class saw 4 percent growth in the last three years. As for safety, the Alto is offered with driver airbag as optional fitment right from the base model.