Maruti Suzuki India Limited (MSIL) has today announced that the Alto entry-level hatchback has reached a significant milestone of 45 lakh unit sales in the domestic market. The most sold car in the history of the Indian automobile industry has cemented its legacy for decades and it has evolved over the years to meet customer requirements as well.
It is currently one of the feature-packed budget hatchbacks in India and last year saw the return of the Alto K10 nameplate. It is equipped with features such as dual front airbags, anti-lock brakes with EBD, front power windows, electronic power steering, AMT transmission options and bi-fuel technology to offer a wide range of choices to consumers.
Speaking of the new milestone, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Over the past 2 decades, brand Alto has established a strong emotional connect with our customers. We are extremely proud of the Alto’s incredible journey. Achieving the 45 lakh customer milestone is a testimony to the unwavering support and trust that our customers have placed in us. It’s a milestone which no other car brand has been able to achieve till date.”
The first generation Maruti Suzuki Alto 800 made its market debut at the turn of the millennium and it was well received to the point that it became the best-selling car in India in just four years. Fast forward to over twenty-two years, the latest K10 uses a 1.0L Dual Jet Dual VVT petrol engine and is available with a seven-inch SmartPlay Studio touchscreen infotainment system with Apple CarPlay and Android Auto connectivity.
The Alto has been a dependable choice for buyers due to its easy manoeuvrability through traffic conditions, high fuel efficiency, low cost of maintenance and above them all, affordability. It is adored by first-time buyers as well as the ones wanting to have an additional car for everyday driving needs.
In 2012, the Alto series reached the 20 lakh sales milestone while the next 10 lakh units just took four more years. Another 4 years passed by, the largest car producer in the country added 10 more lakhs to its overall tally. The first-gen Alto K10 was introduced in 2010 before the arrival of the second generation in 2014. The latest K10 is a thorough overhaul compared to its predecessors.
