Maruti Suzuki achieves 52% market share in November 2016 as recently launched products continue to deliver volumes
Maruti Suzuki reasserts its dominance in the Indian passenger car industry as it attained an overall market share of 52.2 percent last month. In November 2016, the Indo-Japanese manufacturer witnessed a sales growth of 14.1 percent when compared to the same month last year as 1,26,220 examples were sold against 1,10,599 units in 2015. The product lineup of the company is power packed and you could rarely point out the vehicles that have gone down in history as a massive failure.
Maruti Suzuki’s expertise in understanding the market scenario is one of its strongest abilities for success over the long period. For the brand with decades of presence in the domestic space, its recent strategy has configured a road map for another auspicious tenure for the future. Maruti Suzuki had long been criticised for being conservative as it often concentrated on introducing new cars in the volume flourishing entry-level segments especially with the small cars.
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However, understanding the importance of sub-four metres cars, it quickly jumped on to the bandwagon and entered the Dzire sedan based on the popular Swift. Since its introduction, it has held the crown for being the bestselling sedan in India. In a bid to explore the upmarket segments and observing that more buyers are willing to spend in a premium range, Maruti Suzuki established the Nexa dealerships and S-Cross was the first vehicle to grace that premium chain of network.
Despite major hiccups in sales initially, Maruti did not decide to back off and instead launched the Baleno premium hatchback at the end of last October. Since its inception, it has become equally dominant as its main rival, the Hyundai Elite i20. This year, the largest producer of passenger cars descended at the Auto Expo with Vitara Brezza subcompact SUV to compete against Ford EcoSport.
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It became an instant hit despite entering the market with a single diesel engine, the proven 1.3L DDiS motor. Currently, it tops the whole of Utility Vehicle segment over Creta, Bolero and Innova Crysta.
Besides the big success story with the recently launched products, Maruti’s entry-level aces have continued to pour in volumes as Alto, WagonR, Swift, Dzire and Celerio are masters of their own segments. With the upcoming Ignis micro-SUV, Baleno RS, Ciaz and S-Cross facelifts the brand’s dominance could peak to new heights.