Maruti aims to become EV segment leader by replicating its current success; Mission EV 2030 to boost its EV strategy
Maruti Suzuki aims to grab the pole position in Indian EV market as the country is rushing towards zero emission pure electric mobility thanks to government’s Mission EV 2030. India’s number one car manufacturer hopes the government’s ambitious Mission EV 2030 will boost its EV strategy. However, the automaker is yet to disclose any specific timeline of its electric vehicle launch.
As Maruti Suzuki chairman R.C. Bhargava has said, the automaker will source EV technology from Suzuki. Interestingly, the Japanese automaker has already tied up with Toshiba and Denso to develop electric vehicle technology for the global market. Also, it is in process of setting up a lithium-ion battery production plant at an investment of Rs. 1,151 crore.
The battery packs developed under this joint venture will surely be the energy source of the future Maruti Suzuki electric vehicles. Meanwhile, Maruti Suzuki is seeking a clear roadmap from the Indian government regarding the Mission EV 2030. As the brand clears, a clear roadmap will help the automobile industry to make strategy to reach the goal.
Maruti Suzuki currently leads the Indian car market with its presence in all the segments. The small car manufacturer has been dominating the domestic PV market for quite long time and it hopes to replicate that success in the EV segment as well, when India adopts zero emission pure electric mobility by 2030.
The electric vehicles in the country are priced much higher compared to the internal combustion engine powered models, as the battery packs are sourced from global markets. Localised production of battery packs will certainly help the EVs to become cheaper and this way they will be able to fetch more sales figure. Also increased number of operators in the country’s EV segment will be helpful in the price reduction due to competitiveness.