We think the Celerio could make do with a sedan version and it could become a direct rival for the aggressively priced Tata Tigor
With new segments emerging in the auto industry so often, regardless of their success, we thought of creating a new car for Maruti Suzuki in the entry-level space. The Indo-Japanese manufacturer holds majority of market share in the volume based first-time buyers segment with an array of models that have been present for too long such as Alto small car and Wagon R tall rider.
The Celerio is another model reaping sales benefits for the automaker and it has been responsible for widely introducing AMT gearbox to the masses. It is the USP the model has over some of its competitors as well as siblings from its own fleet. The petrol Celerio is sold in four manual and two AMT variants with both transmission connected to a 1.0-litre K10B engine that makes 67 bhp and 90 Nm of peak torque.
It is also offered in a VXi CNG variant with a manual gearbox. Maruti Suzuki recently expanded the potential of the Celerio with the launch of a whole range of X variants. it is made available in eight variants, five colour schemes with both manual and AMT transmission options. It is targetted at young and spirited customers in the country.
The Celerio X has a rugged styling when compared to the standard model and it can be instantly recognisable as well. This brings us to our imaginative rendering showcasing a subcompact sedan based on the standard Celerio. We think the Celerio could make do with another version and it could become a direct rival for the aggressively priced Tata Tigor.
Currently, the Tigor competes against the Dzire subcompact sedan but a Celerio version positioned below the latter could open up a fairly new segment with sporty styling, just like what has been showcased in the side profile of the render.
The entry-level Tigor is priced Rs. 50,000 cheaper than the Dzire and the base price bracket of Rs. 4.8-4.9 lakh (ex-showroom) could be targeted by the Celerio sedan that may use same mechanicals as the regular hatchback and bring in a more affordable petrol AMT into play.