Mahindra is expecting sales of around 8000-8500 units per month to come from Marazzo, S201 (XUV300) and XUV700
Mahindra and Mahindra is expecting sales of around 8000-8500 units per month from its 3 upcoming models. These cars are Marazzo, S201 and XUV700 in which Marazzo MPV is going to be launched on Monday, followed by XUV700 around Diwali and S201 compact SUV will reach our market by January
From these three products, the majority of volume will come from S201 as it is going to compete in sub-four-metre compact SUV segment, which is growing at a good rate compared to other segments. The company is expecting some level of cannibalisation, even though they are competing in different segments compared to current products.
Mahindra is expecting these products to improve market share on the back of strong growth. The Marazzo MPV is going to be positioned above Maruti Suzuki Ertiga, but it will be priced much lower than Toyota Innova Crysta. The MPV is loaded with lots of premium features to attract customers from segment leader Innova.
The MPV segment was not experiencing much growth earlier, but it will improve in the coming months with the launch of new models. The Marazzo will be powered by a new 1.5 L diesel engine with 130 hp of power and 300 Nm of torque. This engine will be mated to 6-speed manual gearbox and an automatic option will arrive later.
The company will introduce this same engine in S201 compact SUV also and they are also working on a new petrol engine, which is expected to make its debut in S201. Mahindra is not expecting big volume from Y400 as it will be the most expensive product from the company in India and compete against Toyota Fortuner and Ford Endeavour.
The premium SUV is basically re-worked SsangYong Rexton and assembly operations are expected to begin in coming months. The first half of 2018 was not really good for Mahindra, but with new launches, in the second half they are looking to get back on top and beat Honda to become third largest manufacturer in India.