Mahindra XUV300 was only next to Hyundai Venue in the compact SUV sales and helped Mahindra maintain pace in May 2019
Homegrown automaker Mahindra and Mahindra witnessed steady growth in May 2019 sales, with a negligible sales decline of 3 percent. The reason why Mahindra held its ground while the rest of the manufacturers faced a major slump is the strong sales performance by Mahindra XUV 300 compact SUV that was launched in India only recently.
Not only did Mahindra XUV300 surpassed 5000 units monthly sales number, it was actually the third highest sold compact SUV, only next to segment leader Maruti Suzuki Vitara Brezza and newly launched Hyundai Venue, India’s first connected car. In fact, XUV300 surpassed the sales of Tata Nexon and Ford EcoSport, both of which are the hot selling cars for their respective brands.
In terms of overall sales, Mahindra registered a total sales of 45,421 vehicles during May as compared to 46,848 vehicles sold during May, 2018, recording a minor decline. Among these, the passenger vehicles segment comprising of Utility Vehicles, Cars and Vans reported a total sale of 20,608 vehicles in May 2019. That’s marginally down from 20,715 vehicles sold in May 2018.
|Maruti Vitara Brezza||8,781|
Rajan Wadhera, President, Automotive Sector, M&M Ltd. said, “While consumer sentiment and demand continued to be subdued during the pre-election phase, our focus has been on correcting the channel inventory. Now, with a stable government at the centre and the forecast of a near normal monsoon, we hope to see an improvement in consumer sentiment over the next few months.”
Mahindra had a good FY19 as they introduce three new cars in one year in three different segments – Marazzo MPV competing against the Toyota Innova, Alturas G4 based on Rexton and competing against Toyota Fortuner, and XUV300 small SUV competing against Maruti Suzuki Vitara Brezza.