Mahindra Verito Vibe Production Stopped


Mahindra Verito Vibe production stopped due to poor demand; a 1.5 litre Renault sourced diesel engine acted as power source

Mahindra & Mahindra launched the Verito Vibe compact car way back in 2013, when Indian market was experiencing the high demand and popularity of compact cars. While other automakers successfully fetched profit with several models, Mahindra venture couldn’t become successful, as the company expected. Now the company has stopped the production of the Verito Vibe.

In the present fiscal, the Indian auto manufacturer has sold only 32 units of Verito Vibe, and this has been the worst sales figure for the car since it has been launched. In last fiscal also, Mahindra Verito Vibe sold 749 units. While in the first fiscal post launch, the car sold 5,213 units in India. In 2014-15 fiscal year too, the car sold 1,361 units. So far, the sales figure for the car has been declining rapidly, which prompted it to stop the production.

Also read: Mahindra eVerito Launched in India Starting from Rs. 9.50 Lakh

The Mahindra Verito Vibe was actually based on the Verito sedan. Mahindra launched the Verito sedan in India in 2007, as a rebadged Logan. While the Verito has recently received an electric version in India dubbed as e-Verito, the Verito Vibe couldn’t survive anymore.

Power source for the Mahindra Verito Vibe is a 1.5 litre diesel engine sourced from Renault. This engine churns out 64 hp of peak power and 160 NM of peak torque. In terms of design the Mahindra Verito Vibe is practical but not very attractive. It features a bit dated appearance with roundish headlamps, a wide front grille, alloy wheels, sporty roof rails, and vertically positioned taillights.

Dimensionally, the car sports sub-4 meter length, which gave this car benefit from lower excise duty. The Mahindra Verito Vibe was sold in three different variants – D2, D4, and D6. Pricing for the car was kept low in between Rs. 6.25 lakhs to Rs. 7.18 lakhs.