In FY18, Mahindra has posted 22 percent YoY growth in domestic segment and 21 percent in export markets on its way to selling nearly 3,20,000 tractors
Mahindra & Mahindra’s Farm Equipment Sector (FES) today announced that the company has posted its highest ever domestic sales in the tractor segment in FY 2017-18. The Indian manufacturer sold 3,04,019 units of tractor in domestic market and exported 15,449 units. In FY18, the company posted 22 percent YoY growth in domestic segment and 21 percent in export markets. Mahindra holds 42.9 percent share in the Indian tractor segment and has been a leader in the industry for past 35 years.
The Indian manufacturer was able to post positive growth thanks to the introduction of new generation tractors like Swaraj 963 FE, Jivo, Yuva and Novo. The newest tractor in Mahindra’s portfolio is Swaraj 963 FE which is competing in 60-75 hp category. Mahindra launched Jivo in April 2017, it is based on the small tractor platform and competes in the sub 25 hp category. The Jivo is best suited for row crop and horticulture farming.
The Yuvo was launched in 2016 and it is built on a completely new platform. Mahindra Yuvo is the first tractor in its segment to get 12F+3R full constant mesh gearbox and the tractor can be used in 30 different farming applications. The Novo tractor was launched in August 2014 and it is the first tractor designed and developed at Mahindra research valley in Chennai.
Mahindra also showcased Intelligent autonomous tractor which is developed by the in-house engineers and this could change our farming industry. The intelligent tractor will help farmers to increase their productivity. The Indian manufacturer is the first company to offer cloud based technology for farmers in India and they offer Digisense platform which connect the owner to his tractor to record activities and enable live tracking to prevent misuse.
In 2016, Mahindra introduced Trringo which is a farm equipment rental service in which farmers can use equipment on a pay per use basis. Mahindra launched Samriddhi centres which is aimed to provide customized farming solutions to increase production and currently the company has over 300 Samriddhi centres across India.