The first customer unit of the Mahindra Thar Roxx has been auctioned for Rs. 1.31 crore and is the range-topping AX7 L diesel 4WD AT variant
Mahindra & Mahindra has auctioned the first customer unit of the Thar Roxx carrying the VIN 0001 serial number for a staggering Rs. 1.31 crore and the proceeds will go to one of the four listed non-profit organisations chosen by the winner. The bidding took place between September 15 and 16 and in comparison, the three-door Thar was auctioned for Rs. 1.11 crore back in 2020.
The auctioned variant of the Mahindra Thar Roxx is the range-topping AX7 L diesel 4WD AT and besides having the VIN 001 insignia, it also gets a special signature badge of Anand Mahindra. It must be noted that the customer bookings for the Thar Roxx will open on October 3 with deliveries starting on October 12, 2024, aligning with the Dusshera festival.
The five-door SUV is priced from Rs. 12.99 lakh for the base 4×2 MX petrol variant while the entry-level MX diesel version is priced at Rs. 13.99 lakh (ex-showroom). Pricing for the 4WD version, available exclusively in diesel, will be revealed soon. It is powered by a 2.0L four-cylinder mStallion turbo petrol engine, delivering 160 bhp and 330 Nm of peak torque.
Also Read: Mahindra Thar Roxx Detailed 3,000 Km Drive Review & Mileage Test
The 2.2L four-cylinder mHawk diesel engine produces 150 bhp and 330 Nm of torque. Both engines are paired with either a six-speed manual or a six-speed torque converter automatic transmission. The top-end AX7 L variant is packed with features such as a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto integration and a 10.25-inch digital instrument cluster.
Other highlights are automatic climate control, a panoramic sunroof, a six-way powered driver seat, six airbags as standard, EPB with auto hold, a flat-bottom, three-spoke steering wheel, a Harman Kardon audio system, Level 2 ADAS, a 360-degree camera system, newly designed 19-inch alloy wheels and ventilated driver and front passenger seats.
Also Read: Mahindra Thar Roxx Customer Test Drives Begin, Deliveries In Oct
The Mahindra Thar Roxx boasts a fuel tank capacity of 57 litres, a ground clearance of 219 mm, and a water-wading depth of 650 mm. The off-road SUV is more spacious than the three-door Thar and it competes directly with the five-door Force Gurkha in India and is positioned above the Maruti Suzuki Jimny five-door.