Mahindra Mojo dealership will be first-ever brand-specific sales outlets in the Indian two-wheeler market; launching this month
Mahindra has revealed a sketch of its first Mojo exclusive dealership, which is ready to be launched this month. The first Mojo exclusive dealership will be launched in Bengaluru and later the company will launch more such showrooms across the country. Interestingly, Mahindra Mojo exclusive dealership will be the first-ever brand-specific showroom in Indian two-wheeler market.
Despite being a major car manufacturer, Mahindra has taken the two-wheeler business pretty seriously. Mojo is the flagship model from the brand and the company wants to give the customers of this tourer a premium feel during the purchase process. That is why the brand is launching the Mojo exclusive dealership, just like Maruti Suzuki’s premium retail network Nexa.
We reported earlier that at the Mojo exclusive showrooms, Mahindra will sell Mojo dirt bike and Mojo scrambler alongside the regular model. In that case, the new exclusive dealership will certainly enhance the appeal of the Mahindra Mojo. Apart from the new exclusive retail chain, Mahindra currently offers four Mojo trails, which are Mountain Trail, Coastal Trail, Jungle Trail and Desert Trail. Through these trails, Mahindra tries to bring the Mojo riders under one umbrella.
Speaking about the launch of the Mojo dealership, Mr. Naveen Malhotra, senior general manager, sales, marketing and product planning, Mahindra Two-Wheelers has said that since its launch, Mojo has helped to create a biking culture through its various initiatives. The tourer comes with a strong road presence, which grabs attention at the very first glance.
The Mahindra Mojo has been built keeping the demands and needs of the adventure loving riders. With a huge 21-litre capacity fuel tank, the motorcycle can run a long range without refueling. It gets power from a 295 cc single-cylinder, liquid-cooled, four-stroke engine. The engine is capable of churning out 27 PS of peak power at 8,000 rpm and 30 Nm of peak torque at 5,500 rpm.