Mahindra launches book on Mojo titled ‘ Mojo – Born For The Road ’; it encapsulates the bike’s journey from inception to launch and after
Mahindra Two Wheelers has launched a book called ‘Mojo – Born For The Road’, which tells the tale of the brand’s flagship bike Mojo. The book encapsulates the entire journey of the model from its inception to launch and how it created a separate segment in the country’s two-wheeler market.
Speaking about the launch of this book, Mr. Vinod Sahay, Chief Executive Officer of Mahindra Two Wheelers Ltd has said, Mojo is the flagship model of the company and it is also the brand’s first product in the premium segment. The Mahindra Mojo has received overwhelming response from the customers and won multiple awards. The bike has established itself as one of the most credible premium tourer of the country.
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The book shares the stories behind the success of the Mojo, he adventures of its trails and memoirs of the Mojo riders. The company believes that such a book will be an attractive piece for the Mojo lovers as well as it will enhance the Mojo’s appeal to other riders also.
The Mahindra Mojo appears with a very aggressive stance and unique design. The dual headlamps combined with sleek eyebrow like LED strips, a large instrument cluster with analog and digital combo display. The comfortable lower positioned seat, LED taillight, twin exhausts are the other elements enhance its style further.
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The Mahindra Mojo tourer comes with a large 21-litre fuel tank ensuring a long riding range without refueling. This bike is powered by a 295 cc single-cylinder, liquid-cooled, four-stroke engine, capable of churning out 27 PS of peak power at 8,000 rpm and 30 Nm of peak torque at 5,500 rpm. For braking duty, this model is equipped with 320 mm front disc brake and 240 mm rear disc brake. Suspension duty is done by USD front fork and rear monoshock.