Mahindra Marazzo prices are expected to undercut Innova Crysta with powerful engine, premium interior and packed features
Right from the get-go, it is clear that the lucrative premium MPV solely ruled by Toyota Innova Crysta is being targetted by Mahindra & Mahindra. When the official bits and bobs regarding the Marazzo MPV came out, it was made all the more apparent. Instead of directly rivalling the Innova Crysta, Mahindra Marazzo has some more tricks up its sleeve and it emphasises the pricing of the model.
Mahindra chose the Marazzo name from a list of 12 options indicating Shark one way or the other. It shows the influence of the elasmobranch fish on the actual finished product as its compelling influence on the exterior design has been clearly visualised. The Mumbai-headquartered brand along with its domestic design centre, Pininfarina and design studio in Michigan have injected premium styling philosophy.
The Marazzo is not an unhinged design but it’s no slouch either, as young family-oriented premium buyers will find it unmistakably cool. It will go up against a number of rivals such as the upcoming new generation Maruti Suzuki Ertiga launching later this year, Tata Hexa crossover and Toyota Innova Crysta. Let’s break down the prices and see where Marazzo would probably fit in.
With Innova Crysta having asking price between Rs. 14 lakh and 22 lakh, existing Ertiga in the Rs. 7-11 lakh range and the Hexa from Rs. 12.5 lakh to Rs. 18 lakh (all prices, ex-showroom), the Marazzo could step in with starting price of around Rs. 9.5 lakh and that may go all the way up to Rs. 17 lakh (ex-showroom).
If this turns out to be the case, it makes all the sense in the world for Marazzo. The new Ertiga is facing a major makeover with increased dimensions, overhauled exterior and a more upmarket interior courtesy of the new platform and thus it would likely be priced at a premium over the current version.
Putting Marazzo in the aforementioned price bracket would give it the flexibility to compete against all the three models. Toyota managed to convert its old loyal Innova customers to buy the latest version despite being at a startling premium in comparison.
Considering Mahindra’s dedicated fanbase it would not be an issue for family-based Bolero or Scorpio customers wanting an upgrade to end up in the Marazzo. To be offered in seven- or eight-seat configuration, the Marazzo will be powered by an all-new diesel engine and boasts a host of premium features.