The recently launched Marazzo and the upcoming XUV300 are expected to play a crucial role in Mahindra retaining 3rd position in the manufacturers’ sales table
Mahindra & Mahindra has two consistent sellers in the Indian market as the Scorpio and Bolero have been successful for many years. With nearly 50,000 units and more than 85,000 units respectively in 2018, the models have continued to maintain their sales just as they did in the previous calendar years. The XUV500 is another vehicle garnering good volume as more than 25,000 units were sold last year.
While Maruti Suzuki and Hyundai are well set as the leading car brands in the domestic space, the battle for the third position has always been a competitive affair. Mahindra has added two brand new models to its line up since September 2018 as the Marazzo MPV and flagship Alturas G4 are well received among customers with the former clocking close to 15,000 units already in total.
The Alturas G4 is not a volume seller by any means and thus the Marazzo will be accompanied by the highly promising XUV300 when it goes on sale officially on February 14. Its premium interior, torquiest engines in the class and long list of safety, as well as segment-first features, will make it a force to reckon with and is expected to be priced between Rs. 7.5 lakh and Rs. 11 lakh (ex-showroom).
We drove the XUV300 already and came out with big grin on our faces, and it will go right up against Maruti Suzuki Vitara Brezza, Tata Nexon and Ford EcoSport in the sub-four-metre SUV segment. While the Vitara Brezza is in a league of its own in terms of averaging more than 13,000 unit sales monthly, XUV300 will have to deal with especially the impressive Nexon.
Presuming that the XUV300 could average around 6,000 units a month along with last year’s average of Scorpio, Bolero and XUV500 Mahindra looks set to retain third position in the OEM sales standings at the end of this year. If Marazzo averages around 3,500 units and rest of the models such as KUV100, Thar, Alturas, Verito and TUV300 at around 4,000 combined, Mahindra could continue to be in third with over 26,000 unit sales a month.
|Models||Monthly Sales Expectations|
|Mahindra XUV300||6500 Units|
|Mahindra Bolero||6500 Units|
|Mahindra Scorpio||4000 Units|
|Mahindra XUV500||2000 Units|
|Mahindra Marazzo||3500 Units|
|Mahindra TUV300||2000 Units|
|Rest All Other||1500 Units|
As far as its closest rivals are concerned, Honda will continue to rely the Amaze for its huge chunk of sales while the arrival of Tata’s 45X hatchback may not bother Mahindra’s monthly tally as it won’t be launching immediately in India. Tata grew by 26 per cent last year but then again the monthly average stood only close to 18,000 units. The 45X is expected to launch in H2 2019 and H7X’s premium positioning meant that it won’t be responsible for huge pile of volume as much as the Harrier.