Mahindra is all set to set up an assembly plant in Detroit in USA that will help the brand to penetrate the highly competitive UV market of that country. The homegrown market has a long cherished desire to start commercial operation in USA and it has been working seriously to reach that goal. This new plant that will be spread across 400,000 square foot will play crucial role in that strategy.
Mahindra’s Detroit assembling facility will roll out off-road utility vehicles for the US market. Interestingly this plant is going to be the first new factory in the region in more than 25 years. However, it is yet to be disclosed when Mahindra will start rolling out vehicles from this facility. Expect more information to be revealed by the brand n 20th November.
Also read: Upcoming Mahindra Cars in India in 2017, 2018
The automaker has been attempting to enter US market for more than 10 years. In initial phase, the brand planned to launch pickup trucks along with other UVs there. It also planned a 300 strong dealership network across the country. But, the plan was postponed in 2010.
Also read: 2018 Mahindra Scorpio Facelift Launch Expected In Mid-November
Source: Autonews
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