Most of Mahindra Bolero sales are coming from rural cities and 10 years in a row Bolero was the best selling SUVs
Mahindra launched Bolero in 2000 and since then the company introduced two generations with multiple updates to keep the model fresh. Today, Mahindra has announced that the sales of Bolero crossed 10 lakh units. Even though the current generation model is old, Mahindra is able to sell Bolero in good numbers and it has been featured in the top 10 list of passenger vehicles in March 2018 and registered growth of 23% year on year.
Most of the sales are coming from rural cities and 10 years in a row Bolero was the best selling SUV in India and it is the third best selling SUV in the country now. Mahindra Bolero is available in 8 variants and in two engine options – 1.5 L diesel engine produces 70 bhp of power at 3600 rpm and 195 nm of torque at 1400 rpm, 2.5 L diesel engine puts out 63 bhp of power at 3200 rpm and 190 nm of torque at 1400 rpm, both these engines are mated to 5 speed manual gearbox and returns 16.5 kmpl for 1.5 L and 15.96 kmpl for 2.5 L.
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One of the significant steps for the success of Bolero was the launch of power plus model with 1.5 L, which is more powerful, efficient and comes loaded with features like digital display, driver information and micro-hybrid technology. The versatile nature of Bolero is also very popular among customers and the community of Bolero in Facebook has more than 2 million likes which show the strength and the company supply Bolero for military and para military forces.
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch.
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In fact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposed on the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, in spite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.