Land Rover plans to manufacture SUVs in India for local and export scenes; mulling over a smaller version of Defender for domestic market
British luxury auto manufacturer Jaguar Land Rover plans to focus more on Indian market. The British marquee is planning to manufacture the luxury SUVs in India, which will be sold both in Indian domestic market as well as in overseas markets also. This way, the company will be able to minimize the production cost and take the game up against other luxury automaker rivals like Mercedes Benz, Audi, and BMW.
Jaguar Land Rover is also planning to manufacture and launch a smaller version of the Land Rover Defender (code named L860) in India, which is expected to enter production sometime in 2019-2010. Indian customers are known for their ken love for SUVs, and what could be a better SUV than a Defender. Now being priced much higher above the affordability of general Indian customers a mini Defender will be Land Rover’s bait to larger number of buyers in the country.
Also setting up a new plant in the country will give Jaguar Land Rover a chance to strengthen its footprint globally. Presently, the company has a plant in Pune, which assembles the imported cars there instead of producing them locally. The company plans to manufacturer around 50,000 units of cars in the Indian plant per annum, once the production starts in the country.
There are several reasons behind Land Rover mulling the possibility of manufacturing vehicles in India. According to JLR India has a large number of young population with English speaking capability and also very good skill level alongside a huge potential market, which interests the company.
After the Tata Motors acquisitioned the jaguar Land Rover, the British company first started thinking about setting up production plant in the country, which didn’t proceed further though. But now the company is mulling the possibility once again, and it even sent a small team of engineers in India to talk to local vendors, to discuss quality and cost of components. No wonder, if Jaguar Land Rover truly sets up a plant here in India, it will give the Make in India program a huge boost.
Source: ET Auto