Lamborghini registers record sales as the Huracan range and Aventador continue to garner customers
Lamborghini’s sales statement announced lately reveals that the hardcore supercars are still favourites among buyers. It is a known fact that he automotive world is switching towards the production of more electric vehicles and hybrid supercars for a sustainable future but the fabled Italian supercar manufacturer stands among the very few exceptions with an aggressive strategy.
The brand has retailed more cars in the six months than through its entire 53-year-long history. A new record has been in June 2016 alone when Lamborghini managed to sell 416 units – highest ever figures in a month. It has crossed over the 2,000 mark for the very first time as well in the last six months, which in comparison to the whole of 2012 a similar range.
The Bolognese-based supercar maker registered sales of 1,882 examples in the opening half of last year which is at a seven per cent deficit compared to the current numbers. Lamborghini has these main parts of the world as its favourite markets – America, Asia Pacific, Europe, Middle East and Africa. The sales are evenly distributed across these places and it explains Lambo’s strategic concentration on global markets.
The European, Middle Eastern and African markets have contributed for a third of worldwide sales most notably. The Huracan series has been credited with the major share of this success as it accounts to 1,370 units. At a staggering 87 per cent increase over the same period of previous Galardo, the Huracan range of supercars were just two years old with new products coming in constantly.
The Aventador is the next biggest seller with 643 units at a whopping increase of 127 per cent compared to the previous Murcielago. Lamborghini is vying to establish new showrooms across various potential global markets and the arrival of the brand’s first SUV, Urus, is expected to further romp up the sales. It is projected to double the sales of both the Huracan and Aventador put together.
With a more substantial supercar lineage, Ferrari continues to head the sales globally with Aston Martin in third position behind Lamborghini. The supercars Lamborghini sell in India are Huracan LP 580-2, Huracan LP 610-4, Aventador LP 700-4 and Aventador LP 700-4 Roadster.