Kia Proceed Concept Is Sensitive To Light And Impressively Futuristic

Kia Proceed Concept

Kia Proceed Concept enables a new body type called ‘extended hot hatch’ and it previews a member of next generation Cee’d

The Kia Proceed Concept wore a unique paint job called Lava Red that was sensitive to lighting condition. Displayed at the Frankfurt Motor Show, it was initially teased as an extended hot hatch which was believed to preview the next generation version of the Cee’d but it had other different characteristics as soon it headed on to the show floor.

The paint work was a result of 19 hand applied layers of black, red tinted lacquer and chrome effect silver combining to give a very glossy finish and it took one week to complete the entire process. By looking at it, you can really see why not! The South Korean company’s latest concept had the entire body covered in the special paint to elevate its curvature style and sensitivity to light.

Kia Proceed Concept 4

Colour and trim are said to have played a significant role in the development of the Proceed Concept and the discussions on the design and emotional feel of the interior took place at the similar time as the talks on exterior, said Chief Designer of Kia Europe, Gregory Guillaume. Other than the extended hatch profile, it had glasshouse extending to the tailgate, muscular rear, 20-inch wheels, aggressive bodywork, etc.

The interlinked seats featured a contoured wave and are covered in more than 100 meters of black elastane fabric molded by hand. The four-seater concept has the same Lava Red colour scheme applied to the steering column and dashboard for a contrast looking cabin while the door linings are in glossy fabric and the visible carbon fibre runs across the length.

Kia Proceed Concept 8

The driver can choose Lava Red for GT, Forest Green for Eco, and Ghost White for Autonomous driving modes. The Hyundai subsidiary has not revealed any information about the Autonomous mode though sadly. Another quirky bit in the cabin was the aluminium controls inspired by the haptic machines actions and Memory Bank which was a flush-mounted shelf housed within the dashboard containing a trio of evocative aromas.

Kia Proceed Concept Images