In the month of July, Tata Motors is offering discounts across its entire range barring the Harrier
Tata Motors is offering good deal of discounts across its domestic portfolio for the month of July. The homegrown auto major suffered in a big way last month in sales. Despite finishing in the fourth position ahead of Toyota, Honda, Renault and Ford the company suffered a massive sales drop of 27 per cent. It sold 13,351 units in June 2019 as against 18,213 during the same month last year.
Mahindra & Mahindra, the only brand to register positive YoY sales growth in June 2019, recorded 4,411 units more than that of Tata to finish in the third position. Tata, just as several other car producers, is providing attractive discounts to lure in customers. The Nexon has been facing tough competition from newcomers Hyundai Venue and Mahindra XUV300.
To thwart them from getting better of the Nexon in sales, Tata is providing the compact SUV with exchange bonus of Rs. 20,000. The diesel version is the most benefitted as it gets Rs. 15,000 cash discount and Rs. 20,000 exchange bonus as well. Along with Nexon, the Tiago is another top-seller for Tata and it can be had with different discount options.
| Model | Customer Discount | Maximum Exchange |
| Tata Nexon Petrol | Nil | Rs. 20,000 |
| Tata Nexon Diesel | Rs. 15,000 | Rs. 20,000 |
| Tata Tiago Diesel | Insurance @ Rs. 1 | Rs. 15,000 |
| Tata Tiago Petrol | Insurance @ Rs. 1 | Rs. 10,000 |
| Tata Tiago Petrol S | Insurance @ Rs. 4,999 | Rs. 10,000 |
| Tata Tiago XZA+ | Nil | Rs. 10,000 |
| Tata Tigor | Rs. 20,000 | Rs. 25,000 |
| Tata Hexa | Rs. 25,000 | Rs. 35,000 |
| Tata Safari Storme | Rs. 25,000 | Rs. 25,000 |
The diesel version gets insurance at Rs. 1 along with exchange bonus of Rs. 15,000 while the petrol model can be bought with insurance at Rs. 1 and exchange benefit of Rs. 10,000. For the Tiago petrol S, the exchange bonus stands at Rs. 10,000 and insurance at Rs. 4,999.
The Tiago XZA+ comes with Rs. 10,000 exchange bonus only while the Tigor sub-four-metre sedan is offered with a total discount of Rs. 45,000 – Rs. 20,000 cash discount and Rs. 25,000 exchange bonus. The Hexa is reported to be replaced the seven-seater Harrier and it is being sold with Rs. 25,000 cash discount and Rs. 35,000 exchange bonus this month.
The long-running Tata Safari Storme, on the other hand, is available with Rs. 25,000 cash discount and Rs. 25,000 exchange bonus. The next big launch from Tata will obviously be the seven-seater Harrier that debuted as Buzzard and the H2X concept based production micro SUV could be showcased at 2020 Auto Expo. The facelifted Tiago and Tigor are also in the works.