JLR to launch 10 new products in the domestic market comprising new cars, new variants and facelifts; will target German competitors
Jaguar Land Rover is planning to launch 10 new products in this fiscal, which will include new cars, new variants and facelifts as well. The strategy has been taken to counter the German rival luxury automakers like Mercedes-Benz, Audi and BMW. The new cars to be launched during 2017-18 include models like the Velar, Discovery and land Rover open top.
Mercedes-Benz currently leads the Indian luxury car market. The German brand has launched several models in the country last year and in 2017 too, it has already launched couple of cars. Audi too has rolled out its fifth car in the country and it also aims to launch five more cars this year. BMW also is not very far behind. In this scenario, Jaguar Land Rover plans to grab more market share by introducing new models, new variants of existing cars and refreshed models as well.
Currently Jaguar Land Rover has 10% share in the Indian market’s luxury segment at 33,000 units. With the expanded portfolio and new variants, the British luxury automaker hopes to reach further. JLR also aims to expand its distribution network across the country. At least 2 or 3 new outlets are expected to be launched soon to cover the rest of the market, where the brand is yet to reach.
Interestingly, in the last fiscal, Jaguar Land Rover sold more than 6 lakh cars around the world contributing 80% to Tata Motors’ overall global passenger vehicle sales. In the FY 2016-17, it sold a total of 622,055 units globally, while Tata Motors’ entire global sales stood at 757,994 units.
During the FY 2016-17, Jaguar sold a total of 178,757 units of cars across the globe, while Land Rover sold a total of 622,055 units in the same period. So, Tata Motors’ own passenger car division sold only 157,188 units globally during the same period.