The Jawa motorcycle brand already has a cult following in India and it will likely be revived before the end of 2018 to rival entry-level Royal Enfields
The iconic Jawa motorcycle brand appears to be making a comeback sooner than we ever thought in the domestic market. Founded in Prague, Czechoslovakia in 1929 the company stepped foot into India in 1950 under the Ideal Jawa India Limited and was based in Karnataka with production operations kicking off in the early part of ’60s.
The bikes had distinctive road presence and character, and were considered the ‘coolest’ before the word attained prominence. Since Jawa completely pulled off the market in mid ’90s with lack of sales and stringent emission rules, there has been an inevitable void in the market, and it will be filled by none other than the brand itself.
A recent interview shed more light as the brand will indeed be revived before the end of this year with possibility of three motorcycles in the initial phase. Moreover, 64 dealers have already showed interest in the brand, and at the time of its market entry there will be at least 100 dealerships across the country.
No further details on the brand’s comeback are officially known except that Anand Mahindra has continuously been open about its revival in India on his Twitter handle. He once tweeted “imminent resurrection” sending nostalgic vibes among enthusiasts who knew the iconic status of Yezdi 250 ‘B’ Type, Yezdi 250 Monarch and Jawa 350 type 634 Twin.
Mahindra bought controlling stakes in Classic Legends in 2017 and it thoroughly reestablished the hopes of Jawa’s second stint in India. While information regarding the bikes are still sparse, they are more likely to compete against the entry-level Royal Enfield 350 cc range.
They are expected to be locally produced at Mahindra’s Pithampur facility in Madhya Pradesh and share the 300 cc engine platform with Mahindra Mojo. With pricing being a key factor, platform and component sharing is necessary as the availability of liquid cooling and fuel injection tech from Mojo could come in handy.
The existing architecture could be tailor-made to suit the necessities of Jawa as the old school retro charm of the classic models could well make a return.